Top 5 Food & Diet Tracking Apps in Brazil Q4 2020

In the fourth quarter of 2020, the Brazilian market for food and diet tracking apps displayed diverse trends according to Sensor Tower data. Here's a snapshot of how the top applications performed during this period.

Fasting - Intermittent Fasting saw its downloads dip to 36K in the third week of December, a significant decrease from nearly 73K at the start of the quarter. However, the app finished strong with a spike to 65K downloads in the last week. Weekly active users also fluctuated, reaching a high of 577K in late October, then falling to 464K in late December, before rebounding to 568K. Revenue trends showed a gradual increase, culminating in 3K USD in the final week of the year.

Water Reminder - Remind Drink experienced a decrease in downloads, dropping from 30K in the last week of September to 21K at the year's end. Active user numbers saw a decline in mid-October to approximately 149K but recovered slightly to 158K towards the quarter's close. Revenue remained relatively stable with minor fluctuations, ending the quarter at 48 USD in the final week.

Tecnonutri: Encontre sua dieta showcased a peak in downloads reaching 53K in mid-October, followed by a steady decline to 18K by the year's end. Active users hit a high of 112K in the third week of October but saw a decrease to 68K by the close of December. Revenue patterns were more volatile, with a notable peak of 5K USD in late October, followed by a dip and then a rise to 3.9K USD in the final week.

Alimente-se - Dieta e Macros downloads reached 25K in the third week of October, then gradually decreased to 12K in the week before Christmas and bounced back to 24K in the final week of December. Active users showed a similar pattern, with a peak of 95K in late October, a dip to 79K in the third week of December, and a subsequent increase to 95K. Revenue trends saw a mid-quarter spike at 1.4K USD, followed by a decrease to 770 USD by the end of December.

Lastly, Smart Fit Nutri: Saúde e Dieta downloads saw an initial high of 29K in the third week of October, followed by a sharp fall to 1.5K in the third week of December, and then a slight recovery to 2.7K. The app's active users mirrored this trend, peaking at 45K in early December, but ending the quarter at around 13K. Revenue for the app was modest, starting at 317 USD in late September, dipping to 97 USD by the final week of 2020.

For more insights and detailed app performance metrics, Sensor Tower provides a comprehensive analysis and data-driven perspectives.